Skip to content

SEO & AI Search Specialist in Munich · AEO / GEO, AI search visibility, organic growth

I keep a website’s facts consistent enough for Google and AI answers to quote it.

Owned organic growth and AI-answer visibility for a European campervan rental brand's US blog, and built and operate a Munich dance school's website end to end.

Portrait of Meili Wyss

Evidence before adjectives

Measured growth across organic search, AI answers and owned websites

roadsurfer · US blog, organic + AI search
+91%
Non-brand organic clicks
GSC · US searches · /blog/ · Jun-Aug, 2025 vs 2026
1,358
AI citations of roadsurfer.com, US
Ahrefs Brand Radar · mostly blog pages · 24 Aug 2026
KayJays · Munich, built and operated
+169%
Organic sessions
GA4 · year over year, like for like
+147%
Non-brand clicks
GSC · non-brand · 4 May - 31 Jul, 2026 vs 2025
roadsurfer
European campervan rental · US blog

Organic search + AEO/GEO at scale.

Owned organic content strategy for the US blog across research, optimisation, publishing and measurement, then built an answer-engine programme as AI search began absorbing clicks upstream.

+219%
Impressions
GSC · same window
20×
Top-3 ranked keywords
Ahrefs · 22 → 449 · May 2025 → Aug 2026
Read the roadsurfer case study

Build, own
and operate.

Built a Munich dance school's website in 2025, then rebuilt it in 2026 on a plugin the owner updates herself. The figures below are the 2025 baseline the relaunch has to beat; first readout in November.

Source: GSC · non-brand · 4 May - 31 Jul, 2026 vs 2025
MetricValueSource
Average position30.7 → 17.8GSC · non-brand
Click-through rate0.5% → 2.3%GSC · non-brand
Read the KayJays case study
KayJays
Munich dance school · Relaunch readout: Nov

Method

How I measure and ship.

Two write-ups on method, and one product I built and run on them.

AI visibility · measurement

How I tracked AI citations

A 16-month measured series for roadsurfer.com: what the number means, where it sits and where the evidence stops.

Read how I measured it

Release process

How I ship software I did not write

An eight-step release gate for AI-written code, four questions before any data change, and one ship day written down as it happened.

  1. Spec
  2. Build
  3. Review
  4. Read-back
  5. Backup
  6. Staging
  7. Sign-off
  8. Live
Read the release gate

Product · built on both

Studio Classes & Schedule

A WordPress plugin where one record drives the timetable, teacher cards, course panel and structured data. Live on kayjays.de since 23 Sep 2026, shipped through the gate above.

  • One class record
  • Timetable
  • Teacher cards
  • Course panel
  • JSON-LD
Read the plugin case study

About me

I am an SEO & AI Search Specialist in Munich. I am most useful where strategy has to become something a team can run: a roadmap, a publishable page, a safer workflow, a website someone can maintain.

More about me

Hiring for
SEO or AEO?